Price-rise for burberry

Since Chanel first broke the tradition of “regular price increase” in China every year, a lot of luxury brands have followed suit, aiming to stimulate consumption in China and enhance brand performance. And recently, the luxury brand Burberry has also begun to do it. Thus, this never fall fashion of luxury brand in many people…

Burberry can be bought on Tmall

In the field of luxury goods, this idea is more obvious, one of the reasons is the huge difference between price and service. The reason why luxury brands are tardy in online layout is the service and quality of physical stores. If we rush into the field of e-commerce, there is a lack of one-on-one…

Is Burberry a special guest on Tmall?

One of the biggest points of view of the fashion circle this year, the September series of fashion show for men and women just ended in Burberry2017. This show attracted a lot of attention, “fresh meat” Wu Yifan and “little flower” Dongyu Zhou’s attendance is to make the entertainment circle and fashion circle very lively….

Tmall’s new retail for burberry

In April 2014, Burberry formally entered the Tmall flagship store and became the first international luxury brand with third party online shopping platforms. The Burberry’s innovative genes are equally evident in the Chinese market. When most luxury brands take a wait-and-see attitude towards the electricity providers, Burberry takes the lead in Tmall. During the three…

Burberry plans to increase product types and their prices

As the first luxury brand to launch online retail business, Burberry has been regarded as the most popular representative in the industry. But as other luxury brands joined the army of digitalization, even with Gucci, the pioneer advantage of Burberry vanished. That may also be why it has recently decided to adjust its brand development…

Will Burberry be defeated by its competitors??

After all, Burberry is going to lose a general Christopher Bailey. The designer who served Burberry for 16 years announced that she would quit the board of directors in March 2018 and resigned as chief creative officer, leaving Burberry completely. Although the performance of Christopher Bailey during CEO has been exhausted by investors’ eyes, Christopher…

New styles of Burberry in 2018

Burberry (Burberry) shop space incarnation of Danny Sangra’s exquisite canvas, from the window to the shop decoration, showing the artist’s vivid graffiti paintings, show the brand new The Doodle graffiti inspired double dual-purpose Tote bag. To celebrate the listing of brand The Doodle graffiti series, burberry (Burberry) held in December 1st in Beijing SKP boutique…

Top of the most popular British brands

According to data released by Iconosquare on Friday, Burberry has become the most popular British luxury fashion brand on Instagram and has won the lead in second consecutive years. According to statistics, Burberry currently has more than 10 million 400 thousand fans on Instagram. Iconosquare CEO Romain Ouzeau said Burberry has attracted more than 2…

Fashion brand on social networks

Burberry has worked with Facebook to launch a new social networking site, Artofthetrench.com, to publicize the company’s clothing. The site helps users build contacts through Facebook accounts, upload pictures and stories about Burberry windclothes, and share them with friends. Burberry CEO Angela ahrendts (Angela Ahrendts) said: “these fans may not even buy our products. Or…

A high fashion song for burberry

The lyric of this song is centered on elegance and High Fashion, presenting his own attitude towards life, just like Wu Yifan himself mentioned in micro-blog’s simple sentence: A Song for High Fashion! In this case, you might be curious about which High Fashion? A lyric “I ‘m Burberry made” reveals the answer. That is…