According to data released by Iconosquare on Friday, Burberry has become the most popular British luxury fashion brand on Instagram and has won the lead in second consecutive years. According to statistics, Burberry currently has more than 10 million 400 thousand fans on Instagram. Iconosquare CEO Romain Ouzeau said Burberry has attracted more than 2 million new fans in the past 12 months through effective social media marketing strategy.
With digital innovation, Burberry has always been regarded as the most successful luxury brand in digital marketing, leading the whole fashion industry to explore digital innovation. Burberry is one of the first luxury brands to tap social media, and has made a lot of investment in e-commerce, all channel retail, and data analysis. According to L2 released the “2017 American fashion brand digital index report” shows, according to the rankings, Burberry often come out on top, and in social media, Burberry in the amount of fans 19 social platforms more than 38 million.
For this achievement, the creative director Christopher Bailey is an important driving force. As early as 2006, Christopher Bailey began to practice brand digital strategy with Burberry CEO Angela Adherents. In order to make the Burberry “the first full digital company”, they lead the brand to embrace digital media.